Animation VS Live-Action Videos Pros and Cons

There are many ways to create video content, whether that's DIY, internal staff or working with an external team.

Either way, your goal is to create content that brings you closer to achieving an outcome, with the resources you have available to do so.

And when it comes to video content the two main approaches are to use animation or live-action video content.

But how do you decide which one?

Join us as we take a look at animation and live-action video content. The difference, the similarities, and the pros and cons of each, so you don't have to. This way you can make an informed decision on which style works for you.

What is the difference between animation and live-action video?

**For the purpose of this article, when we use the term 'video content' we refer to both video production (live-action) and animation/animated video.

Video production (Live-action) involves the use of cameras to record real life. These videos capture reality, whether authentic or curated.

Animation on the other hand is the process of creating video content without cameras (broadly speaking). For simplicity, we'll say this covers motion design, 2d animation, motion graphics and so on.

What are the key factors to consider before deciding on Animation or Live-action?

If you're weighing the options between live-action and animated videos, there are several factors to consider. Here are three key considerations to keep in mind:

What is the objective?

The type of video you choose will vary depending on your target audience, your message and your brand.

Live-action videos are often a good fit when your brand provides that human touch. Another example would be when you need to showcase something 'real', such as hospitality or manufacturing.

Animated videos benefit objectives where the focus is to educate or convey complex messages. Video for example isn't as ideal in scenarios without audio. Whereas animation you can combine graphics and and text to paint a clear picture.

Does the budget matter?

Short answer... not really.

Both animation and live-action video production can vary in price depending on the style, quantity, duration, deadline etc.

Here are some of the recent study that was done on the average spend for explainer videos.

A recent study found that the average cost of an Animated Explainer Video was $10,983. On the other hand, a study by Vidico found that the average cost of Video Production was between $10,200 and $12,460.

Being realistic, whatever price you pay, you could get one of the other made for the same if you look long enough.

Both have potential cost savings down the line. With animation, you can build out reusable templates. With Video you can shoot more in one day to avoid duplicating 'Shoot Costs'.

What is your timeframe?

You may be working towards a launch date or a deadline, so this can also influence your decision. Animated videos often require more time as animators need to create illustrations and graphics first. A thorough pre-production phase is crucial to strengthen production when it comes to animating.

Live-action videos on the other hand can be a different kind of time-consuming, due to the logistics required. The coordination of locations, crew, cast.. your own availability. Only then can the shoot move forward. Once completed though, the editing can move much faster than animation would.

What are the Pros and Cons of Animation?

The pros of Animated Video Content

1. Simplifying Complex Concepts: Animated videos excel at simplifying and reinterpreting complex subjects. They have the ability to make intricate concepts appear accessible to understand.
2. Creative Freedom: Animated videos allow for a more imaginative approach. They aren't bound by the constraints of reality, giving you the freedom to convey your message in a more creative way.
3. Longevity: Animated videos can be more easily updated over time if your product or objectives change or evolve. Adding or removing elements from the script is easier than when compared to live-action videos. For example, if a staff member is in your video, but then decides to leave the company...
4. No Need for Actors: Animated videos eliminate the need for actors. There's no requirement for individuals to appear in front of a camera. Including yourself!
5. Logistics and Oversight: There's no need to spend on cast, crew or locations required for filming. You can oversee the development of your project comfortably from your home or office computer.

The Cons of Animated Video Content

1. Lack of Intimacy: Some viewers may perceive a loss of intimacy when watching animated videos as you're not associating a face with the brand. This is especially important for people or 'are' their brand. Coaches, solopreneurs, consultants, athletes for example.
2. Patience: Creating an animated video involves meticulous planning and scheduling throughout. This is because each stage is designed to build upon the last and a client will typically deliver feedback during each stage. The number of stages can seem complicated or overwhelming initially.

What are the Pros and Cons of Live-action Videos?

The Pros of Live-Action Videos

1. Authenticity: Live-action videos offer a more authentic experience when compared to animation, as it is showing reality. This allows companies to showcase their human side, providing a greater sense of familiarity and potentially... trust.
2. Accessibility: Live-action videos can be created on your own. Whether using smartphones or entry-level gear, it is very achievable to create great-looking content on your own. With the surge of TikTok, people are even more accepting of DIY video content.
3. Time Efficiency: With proper planning and clear production and theme in mind, the production of live-action videos can be streamlined. if you don't need sets or actors, you can move very quickly.
4. Volume: It is feasible to record a large amount of content in a one-day shoot, to be repurposed across a variety of channels. Such as recording social media shorts for a whole month, but in one day.
5. B-Roll: When filming you can acquire i variety of additional footage that can be later utilised in creative ways in your content marketing. If your Video Producer gives you access.

The Cons of Live-action Videos

1. Higher Cost: Producing good quality live-action videos tends to be more expensive. High-quality videos incur costs for performers, props, set locations and travel...before the editing even starts.
2. Limited Flexibility: Changing content can mean reshooting, incurring high fees. In production, you are more limited after the shoot. The same applies down the line too.

Conclusion

Each approach has its own set of pros and cons.

Animated videos offer creative freedom, cost savings on location scouting, and the ability to simplify complex concepts. On the other hand, live-action videos provide realism, accessibility, and time efficiency.

In the end, the choice between animation and live-action videos depends on your specific needs, audience preferences, and the message you want to convey. Remember, a well-planned and executed video, regardless of the style, can help you captivate your audience and achieve your marketing objectives.

Want to create bespoke social media content for your brand? Get in touch with us to discuss our social media package by clicking here and let’s set your animation journey in motion!