No matter if you’re watching a commercial, a video, or even a Pixar movie – animation is designed to capture attention. It can be fun, emotional, and visually stunning, which often leaves people wondering: How does something like this even get made? How long does it take? What’s the process behind it? The truth is, […]
If you’re an avid reader of our blogs, you know short-form content has prevailed in 2022, 2023, and 2024. It feels natural to assume that as our ability to focus narrows, the most successful content will only get shorter and snappier. But as we step into 2025, the question looms: is short-form content still the […]
What is Inktober Every year artists around the world eagerly await the month of October to participate in the global InkTober challenge. An opportunity for artists to practice drawing, develop their skills and share their work with thousands of others who take part. Created in 2009, it has grown into an annual global challenge with […]
“No matter what kind of storyteller you are … you have one primary objective. You are really here to learn only one thing and that is how to elicit emotion.” Michael Hauge, American story consultant Emotions play a key role in how we process information, form memories, and make decisions. In fact, research shows that […]
"Once you’ve done your due diligence to collect good data, you must convey it compellingly." – Craig B. Barkacs, Professor of Business Law, University of San Diego. Facts and figures are the cornerstone of academic research, as they’re essential for testing ideas against reality. However, if data isn't presented clearly, it can be misunderstood and […]
One of our values at Motion Manor is 'Positivity'. We work day in and day out with projects tackling the climate crisis, social injustice or animal welfare to name a few. The result? It can be really easy to get dragged down and feel apathetic, or despondent. We've made it a focus of our culture […]
If you think everyone fully grasps your brand's value proposition, think again. As a professional who’s deeply immersed in your products and services, you often see them through a lens that’s unique to you. Unfortunately, your ideal prospects might not naturally understand why they’re the perfect fit for what you offer. This "curse of knowledge" […]
The pandemic changed learning. Organisations had to evolve fast to incorporate virtual teaching, for both new and existing employees alike. This hasn’t changed as more and more companies move back to their offices. So much CPD and training is still delivered virtually, which begs the question, what’s the most effective way to get a lot […]
When communicating a Public Health campaign, the objective is clear. You have an important message, and you need that message to be seen and heard. You’re not looking for applause on your marketing campaign, you’re looking for impact. However, conveying these complex messages to diverse audiences can be a challenge in itself. With so much noise to compete with […]
Around the world, researchers are involved in groundbreaking research that will be used to drive innovation and change, whether for the betterment of people or the planet. Yet, without effective translation into easily digestible formats, the impact of the insights gained from this research can easily be lost. Effective visual translation is key to unlocking […]
