Welcome to our Library!

Here you'll find everything from our Industry Insights, Top Tips, Recommendations and so much more. 
6 Remarkable Benefits of Animated Videos Everyone Overlooks

Over the years, animated videos have emerged as powerful yet often overlooked storytelling and brand communication tools. Despite their potential, many animations end up relegated to forgotten corners of websites, missing out on the attention, potential and value they hold. To prevent your animation from fading into obscurity, we are going to share the six […]

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Short-Form Video: 7 Trends Marketers Should Watch for in 2024 

As we look ahead to the upcoming year, short-form videos will continue to hold significant sway in marketing for various businesses and organisations. Whether you're leading a charitable cause, a tech start-up, or navigating the realms of e-commerce, leveraging these videos is essential if you aim to educate, grow your social media following, or enhance […]

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Future of Conservation: Affordable Animation Strategies for 2024

According to the 2023 State of Nature Report, the UK is one of the most nature-depleted countries in the world. Despite nature's resilient struggle for survival, more than one in seven native species face extinction, and over 40% are experiencing a decline. Despite a growing recognition of nature's significance, concerted conservation efforts, and ambitious targets set […]

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InkTober 2023 Challenge

Every year artists around the world eagerly await the month of October to participate in the global InkTober challenge. An opportunity for artists to practice drawing, develop their skills and share their work with thousands of others who take part. Created in 2009, a single artist created InkTober and it has grown into an annual […]

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Animation Art Style: An Audience-Centred Approach

Who Should be determining the animation art style? When it comes to creating the art style for your animation, the answer may not be as straightforward as you think. Traditionally, it's been common practice for the studio or the client to take the lead in shaping the artistic direction. However, at Motion Manor, we believe […]

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The Ultimate Guide to Writing Your Video Script (Free Template)

Whether you're starting from scratch or working with a template, your video script is the backbone of your narrative. Videos have steadily become indispensable tools, with a staggering 92% of marketers acknowledging their pivotal role in shaping effective marketing strategies. In this article, we delve into the art of writing a compelling video script that […]

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Don't Hurt Your Visual Identity with These Motion Design Mistakes

Maintaining a strong brand visual identity isn’t as easy as you’d think. Especially when a few too many still think that a logo is the only thing that’s required but the logo alone doesn’t represent the entirety of a brand. With countless businesses, striving to establish their visual identity, possessing a robust brand has turned […]

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Animation VS Live-Action Videos Pros and Cons

There are many ways to create video content, whether that's DIY, internal staff or working with an external team. Either way, your goal is to create content that brings you closer to achieving an outcome, with the resources you have available to do so. And when it comes to video content the two main approaches […]

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Vertical Videos: 5 Reasons Why NOT Using it is Hurting Your Brand

The surge of vertical videos is undeniable, and brands must embrace it before they get left behind. Let’s start with an experiment.  Right now, whip out your phone and look at the last video you recorded. Chances are, you held it upright, capturing the moment in all its vertical glory. You wouldn’t be alone, as […]

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The Ultimate Guide to Nailing Your Animation Pre Production

A successful animated video campaign requires solid pre production planning to ensure a smooth and effective development process. However, pre-production for animation is often misunderstood, as it has unique demands compared to other mediums, such as live-action video content. To prepare your organisation for any animation project, it's essential to understand the various stages of […]

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