Green tech is growing, and it’s growing fast. Global investment in the sector hit record highs in 2023 ($1.77 trillion, to be exact), and the market is on track to hit $105 billion by 2032. With companies tackling everything from energy storage to zero-waste manufacturing, the momentum is only building.
That said, green tech is inherently complex. Explaining carbon tracking software or showing how a new energy system works usually means breaking down ideas that don’t translate easily into a LinkedIn post or a product demo.
Animation makes these ideas translatable. It takes abstract systems and turns them into something people can see, understand, and talk about. Instead of asking people to imagine how a new system works or what impact it has, animation makes the concept easy to follow and hard to forget.
In a field where credibility matters as much as innovation, that’s no small thing.
You might measure emissions, optimise energy use, or develop tools to bring more transparency to the supply chain. This work isn’t always easy to show. A lot of green tech
lives behind the scenes, in systems and data, which can make it hard to explain clearly.
As a result, many organisations struggle to:
And now, with greenhushing on the rise, even companies with strong sustainability credentials are pulling back on sharing their progress. That’s why how you communicate matters as much as what you’re doing.
Beyond a stylistic choice, animation is a tool that helps simplify, humanise, and scale your message. Here are a few ways it achieves that:
Finally, it makes sense because it works. 93% of marketers say video has helped them increase brand awareness. 88% say it’s brought in more leads. And 84% say it’s directly helped them boost sales.
So how does this look in practice? Here are a few common ways green tech companies are already using animation to get their message across:
Green tech is full of innovative ideas that aren’t always easy to grasp on the first try. As a result, they rarely speak for themselves.
Animation also earns its place here. Instead of technical walk-throughs, you’ve got a visual narrative that shows how it works and what it changes. You can take someone from problem to solution in a much more memorable way.
More brands are treating animation as an evolving system, or as something that can flex and grow without losing its identity. That means developing motion branding guidelines that go beyond colour palettes or typography by addressing how things move.
Does your animation speed up with energy, or glide with calm intention? Do transitions feel sharp and bold, or smooth and warm? As we always suggest, the rhythm, pacing, and style of movement should feel like a natural extension of the brand.
Having that system in place makes it easier to scale content across campaigns, product launches, and internal communications. It makes sure that even as new pieces get added, they’re part of the same story.
Especially for B Corps, annual impact reports are a legal and reputational cornerstone. But the truth is: they’re as important as they’re hard to read.
In fact, studies have shown that corporate annual reports are often written at a reading level that’s too dense for the average person to follow. That means all the hard work and honest reflection inside those reports can easily get lost in data.
Turning key insights into a short animated piece gives those ideas a fighting chance. Instead of letting them gather dust, you’re putting them into motion, making your wins (and your challenges) watchable and worth sharing. Beyond helping with transparency, that shows your audience that you care enough to communicate clearly.
Short animated videos work well on social because they meet people where they already are. According to recent research, videos under two minutes are now the most commonly created format by businesses focused on engagement. Besides being more common, they’re 12 times more likely to be shared than posts with only text or images.
For green tech brands, this format makes a lot of sense. You can show what your tech does, share a milestone, or highlight a sustainability commitment without asking your audience to read a full report.
It also keeps the message active. Rather than sharing your story once a year in a formal update, you can keep showing up in people’s feeds with short, thoughtful clips that build familiarity over time.
The reality is, that most internal updates fall on deaf ears. 74% of employees say they miss out on company news because the way it's shared doesn’t work for them. And when communication breaks down, it shows: teams with strong internal comms are 3.5 times more likely to outperform their peers.
Animation can help fix that. It turns policy updates or even quarterly wins into something people can remember. We've seen this work for onboarding, team-wide behaviour change, and company culture pieces. And when the subject matter is already complex, it’s even more important to get it across with clarity.
When you're sharing updates with investors, partners, or your wider community, the goal is to bring people with you. That’s not easy when the subject is complex or unfamiliar, like carbon reporting or scope 3 emissions.
Here, animation proves useful once again. It gives you the tools to explain difficult topics with clarity, without losing the detail that matters. That clarity goes a long way. Studies show that projects with high stakeholder engagement have a 95% success rate, which isn’t surprising, since people only support what they can stand behind.
So if you’re putting serious work into your sustainability strategy or new tech launch, it makes business sense to put just as much care into that story and how it’s shared.
The green tech sector is growing, but so is the pressure to get the messaging right. More eyes, more scrutiny, and more hesitation. That’s greenhushing rearing its ugly head.
One survey found that 1 in 4 companies with science-based climate targets chose not to publicise them, fearing backlash or accusations of greenwashing (or making their work seem “greener” than it really is.)
Not only that, but 58% of companies have actively scaled back their climate communications out of fear they’ll be criticised or misunderstood.
And that hesitation is understandable. Even sharing honest, in-progress steps can feel risky, because people might say, “That’s great, but why aren’t you doing more?” Others might scrutinise what hasn’t changed yet. Or question the motive altogether, “Are they only doing this for PR?”
But as we always say, silence doesn’t build trust. And it keeps meaningful progress hidden when the world could really use more of it.
Animation helps organisations speak up with clarity, even when the story is still unfolding. It gives shape to what’s been done and what’s hard to put into a bullet point. It turns cautious messaging into something people can connect with without overselling, overpromising, or overwhelming.
Animation also makes sense from a resource perspective. A lot of the content you need probably already exists in reports and press releases. If that’s true for your organisation, animation simply reshapes it into a format people are more likely to watch and share.
And because animated content is so modular, the return doesn’t stop after one post. The same video can be broken down for newsletters, repurposed for events, used in internal comms…you name it. That kind of scalability is what gives animation lasting value.
We’re just scratching the surface of what animation can do for green tech. As climate-focused businesses grow, so does the need for better storytelling that educates, inspires, and moves people to action.
How incredible would it be if every green tech product launch came with a video that shows the ripple effect of that innovation? If every quarterly report could be repurposed into social-ready snippets? If teams didn’t just read about your sustainability goals but felt connected to them?
If your organisation is working on climate solutions but struggling to share that work in a way people understand, animation might be exactly what you need. Not to add flash, but to bring clarity. To help people grasp what’s at stake and why your work matters in the first place.
Let’s turn your impact into a story people want to see.
Book a discovery call with us and let’s explore what’s possible.
