Humans aren’t great at imagining what they can’t envision. Tell someone not to think of a white bear, and you know exactly what they’ll picture. That’s because humans struggle to process negatives. A well-known psychology study by Daniel Wegner and colleagues demonstrated this through a simple experiment: participants told not to think of a white […]
Green tech is growing, and it’s growing fast. Global investment in the sector hit record highs in 2023 ($1.77 trillion, to be exact), and the market is on track to hit $105 billion by 2032. With companies tackling everything from energy storage to zero-waste manufacturing, the momentum is only building. That said, green tech is […]
Every year, B Corps produce impact reports to document their progress, contributions, and commitments. For B Corps, this is a legal requirement, much like financial reporting. However, despite their importance, many organisations treat them as a formal obligation rather than an opportunity to engage their audience. In reality, a well-crafted impact report can strengthen relationships, […]
No matter if you’re watching a commercial, a video, or even a Pixar movie, animation is designed to capture attention. It can be fun, emotional, and visually stunning, which often leaves people wondering: How does something like this even get made? How long does it take? What’s the process behind it? The truth is, that […]
If you’re an avid reader of our blogs, you know short-form content has prevailed in 2022, 2023, and 2024. It feels natural to assume that as our ability to focus narrows, the most successful content will only get shorter and snappier. But as we step into 2025, the question looms: is short-form content still the […]
What is Inktober Every year artists around the world eagerly await the month of October to participate in the global InkTober challenge. An opportunity for artists to practice drawing, develop their skills and share their work with thousands of others who take part. Created in 2009, it has grown into an annual global challenge with […]
“No matter what kind of storyteller you are … you have one primary objective. You are really here to learn only one thing and that is how to elicit emotion.” Michael Hauge, American story consultant Emotions play a key role in how we process information, form memories, and make decisions. In fact, research shows that […]
"Once you’ve done your due diligence to collect good data, you must convey it compellingly." – Craig B. Barkacs, Professor of Business Law, University of San Diego. Facts and figures are the cornerstone of academic research, as they’re essential for testing ideas against reality. However, if data isn't presented clearly, it can be misunderstood and […]
One of our values at Motion Manor is 'Positivity'. We work day in and day out with projects tackling the climate crisis, social injustice or animal welfare to name a few. The result? It can be really easy to get dragged down and feel apathetic, or despondent. We've made it a focus of our culture […]
If you think everyone fully grasps your brand's value proposition, think again. As a professional who’s deeply immersed in your products and services, you often see them through a lens that’s unique to you. Unfortunately, your ideal prospects might not naturally understand why they’re the perfect fit for what you offer. This "curse of knowledge" […]
