2022 is well on its way with a huge marketing opportunity for the rapidly growing vegan movement. Veganuary kicks off the year, but is your business prepared for it?
Wait! What if I live under a rock and have never heard of Veganuary?
Let’s recap. Veganuary was launched in 2014 to encourage people worldwide to try a vegan diet for the month of January by taking a 31day pledge. Ultimately, this will help protect the environment, prevent animal suffering, and improve the health of millions. In 2020, over 500,000 people took the pledge to try a vegan diet from all over the world, and that's only counting the people who officially signed up. According to their data, ten times more people actually participated in Veganuary without officially registering!
This highlights how impactful Veganuary truly is and it is wonderful to see so many people committing to or incorporating more of a plant-based diet. The question is, are you making the most of this opportunity to increase awareness for your own brand?
And this is where unique, attention-grabbing content can make a huge difference to the start of your year.
How? You may ask...
By, splashing the animated video with your brand colours, logos, and fonts. This will help increase brand awareness while educating your audience on your product or service with visually stimulating video content. This helps your audience recognise and distinguish you from the pool of competitors.
The combination of visuals, as well as audio, stimulates multiple senses, making you even more memorable!
The 2021 study, showed that 96% of people have watched an explainer video to learn more about a product or service. This shows that explainer videos are a great way to get your brand recognised as well as gain more customer understanding of your products or services. It’s almost like having a salesperson getting your sales pitch right every single time and who wouldn’t want that?
69% of people answered that they prefer to watch a short video to learn more about a product or service. Customers are indicating their preference, yet many businesses still won’t give them what they are asking for.
Have a look at our recent work with Hiya, the deliciously different all vegan, and gluten free snack bar brand. We created a unique, stylish and fun product video for them which fitted in with their colourful and energetic visual identity.
And here is what they said about us.
We don’t need to repeat the famed Simon Sinek quote for this to make sense.
You need to be sharing your why, your purpose, your wow factor, your mission. Face facts, there are likely a hundred companies just like yours. Just as there are hundreds if not thousands, just like us.
So what makes us ‘different’ as an example?
We believe storytelling has the power to change the world, so we put aside 10% of our profits to fund video content creation and marketing campaigns for some pretty amazing non-profits from around the UK that may not normally have the funds or platform to do so. This is amongst a whole heap of other things.
What is the thing that gets people talking about you? Even when you’re not paying them to do so. Video content can bring this message to the forefront of your brand.
Think about it, there will be more people eating Vegan in January 2022 than at any other point in human history. Pretty cool right?
This means there are more ear’s listening to what vegans have to stay, more conversations taking place and more progress for the movement as a whole.
So just because people are shopping vegan, doesn’t mean you have to sell them something. It’s a brilliant time to share, to educate and to talk about the things that really matter to you and to the world.
These are just a handful of ways animation can help your business thrive during the Veganuary period.
Our company mission is to leave the world a better place than we found it, and January will be a fantastic month to progress that goal.
So what are your plans? Do you have any exciting reveals, offers or promotions you will be sharing in Veganuary? Let us know!
If you would like to learn more about our ethical mission, or how animation can help you stand out in Veganuary schedule a short call here !!
