“No matter what kind of storyteller you are … you have one primary objective. You are really here to learn only one thing and that is how to elicit emotion.” Michael Hauge, American story consultant Emotions play a key role in how we process information, form memories, and make decisions. In fact, research shows that […]
"Once you’ve done your due diligence to collect good data, you must convey it compellingly." – Craig B. Barkacs, Professor of Business Law, University of San Diego. Facts and figures are the cornerstone of academic research, as they’re essential for testing ideas against reality. However, if data isn't presented clearly, it can be misunderstood and […]
One of our values at Motion Manor is 'Positivity'. We work day in and day out with projects tackling the climate crisis, social injustice or animal welfare to name a few. The result? It can be really easy to get dragged down and feel apathetic, or despondent. We've made it a focus of our culture […]
If you think everyone fully grasps your brand's value proposition, think again. As a professional who’s deeply immersed in your products and services, you often see them through a lens that’s unique to you. Unfortunately, your ideal prospects might not naturally understand why they’re the perfect fit for what you offer. This "curse of knowledge" […]
The pandemic changed learning. Organisations had to evolve fast to incorporate virtual teaching, for both new and existing employees alike. This hasn’t changed as more and more companies move back to their offices. So much CPD and training is still delivered virtually, which begs the question, what’s the most effective way to get a lot […]
When communicating a Public Health campaign, the objective is clear. You have an important message, and you need that message to be seen and heard. You’re not looking for applause on your marketing campaign, you’re looking for impact. However, conveying these complex messages to diverse audiences can be a challenge in itself. With so much noise to compete with […]
Around the world, researchers are involved in groundbreaking research that will be used to drive innovation and change, whether for the betterment of people or the planet. Yet, without effective translation into easily digestible formats, the impact of the insights gained from this research can easily be lost. Effective visual translation is key to unlocking […]
If we told you that the earth is heating up at an alarming rate, would you care? The uncomfortable truth is, that most people wouldn't. After all, we've spent the last few years passively consuming and scrolling by some of the worst climate change statistics to date. Here's an even more uncomfortable truth: it's not […]
Over the years, animated videos have emerged as powerful yet often overlooked storytelling and brand communication tools. Despite their potential, many animations end up relegated to forgotten corners of websites, missing out on the attention, potential and value they hold. To prevent your animation from fading into obscurity, we are going to share the six […]
As we look ahead to the upcoming year, short-form videos will continue to hold significant sway in marketing for various businesses and organisations. Whether you're leading a charitable cause, a tech start-up, or navigating the realms of e-commerce, leveraging these videos is essential if you aim to educate, grow your social media following, or enhance […]
